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UK - Media attention providing a silver lining within timber supply tension
On Wednesday, TTF chief executive David Hopkins appeared on BBC news at 6pm in a story talking on timber supply in the UK.

The 6pm news is watched by about 4 million people. This interview was also followed by an online article with the BBC, and we have had follow up queries from the Daily Mail, Telegraph, Sunday Times, Architects Journal, Supply Management, and more.

The primary focus of this media attention was timber supply driving up prices, but it allowed David to communicate with the broader public the role of timber as a low-carbon building material, and its importance to the future of UK net zero construction.


BBC News featuring the TTF and David Hopkins
Strengthening public understanding is important as the timber supply chain is incredibly diverse, with many large businesses joined by thousands of SMEs working across a range of enterprises.

With cross-industry campaigns such as Wood CO2ts less, our work with the Confederation of Timber Industries on Net Zero Now, in the upcoming World of Wood festival for COP26, and in design competitions such as RSUDC21 the TTF is building a compelling narrative.

The TTF is moving to merge with TRADA to form Timber Development UK to better position these bodies to foster partnerships in the timber supply chain, and make the voice of the industry even more powerful in the UK.

Source: Taken from bulletin from Nick Boulton - Head of Technical and Trade -TTF .

Aug 2021

 

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