On Wednesday, TTF chief executive David Hopkins appeared on BBC news at 6pm in a story talking on timber supply in the UK.
The 6pm news is watched by about 4 million people. This interview was also followed by an online article with the BBC, and we have had follow up queries from the Daily Mail, Telegraph, Sunday Times, Architects Journal, Supply Management, and more.
The primary focus of this media attention was timber supply driving up prices, but it allowed David to communicate with the broader public the role of timber as a low-carbon building material, and its importance to the future of UK net zero construction.